Ratings: Broadcast Finals for October 29, 2012
Because of Hurricane Sandy hitting land in the northeast, three of the five networks chose, at the last minute, to air repeats instead of originals. Only NBC and ABC, with their talent competition shows on strict schedules, aired new programming.Both THE VOICE and DANCING WITH THE STARS stayed on their averages despite most of the NYC market without power from the storm.
At 10:00 p.m., CASTLE stayed on average, but REVOLUTION was noticeably down from its previous airing, two weeks earlier. The freshmen series, oddly enough about the world without electricity, was down about 10% in both categories. We'll see if as NYC returns to normal if ratings will return for REVOLUTION.
CBS did get decent mileage from the comedy repeats and pulled decent numbers for its New Special coverage of Hurricane Sandy. The 7.9 million viewers and 2.1 rating Adults 18-49 very close to what HAWAII FIVE-O has been pulling.FOX, apparently not knowing what to do, aired an encore of THE X-FACTOR. the numbers tell the story. 2 million viewers and a dismal 0.7 demo rating. FOX should have taken the opportunity to give exposure to its Tuesday comedy line up and aired repeats of all four series. Ratings would not have been any worse, but perhaps a tad better.
| Time | Net | Program | Viewers* | Demo | +/- |
| 8:00 | ABC | Dancing With The Stars | 13.900 | 2.3 | |
| 10:00 | ABC | Castle | 10.840 | 2.2 | -22.01% |
| 8:00 | CBS | HIMYM [R] | 6.780 | 2.3 | |
| 8:30 | CBS | Partners [R] | 5.250 | 1.8 | -22.57% |
| 9:00 | CBS | 2 Broker Girls [R] | 7.480 | 2.5 | 42.48% |
| 9:30 | CBS | Mike & Molly [R] | 6.960 | 2.2 | -6.95% |
| 10:00 | CBS | NBC News Special | 7.870 | 2.1 | 13.07% |
| 8:00 | CW | 90210 [R] | 0.810 | 0.3 | |
| 9:00 | CW | Gossip Girl [R] | 0.620 | 0.3 | -23.46% |
| 8:00 | FOX | The X-Factor [R] | 1.990 | 0.7 | |
| 8:00 | NBC | The Voice | 12.440 | 4.8 | |
| 10:00 | NBC | Revolution | 7.900 | 3.0 | -36.50% |
Considering there are still areas without power etc., what kind of effect will this have on the ratings/TV schedules to come in the next few weeks? And how does the DVR affect the ratings? I can imagine that even in those places WITH power, people were still scrambling to repair, rescue and rebuild during the prime time airings. I got the Hopper from DISH a few months back, and a DISH coworker and I were wondering how our PrimeTime Anytime viewership affected ratings. it automatically records the entire primetime lineup on all four major networks nightly, so I watch next to nothing "live". Are people in the northeast doing this also? Has DVR viewership shot skyward with the recent crisis? I know people are trying to rebuild, but also know their TV is still important to them. Hopper seems like a good solution to this problem.
ReplyDelete