November 6th was election night so the BIG 4 networks were wall-to-wall coverage of the election. NBC's coverage attracted the most viewers with 12 million viewers and a very nice 4.3 rating in Adults 18-49. FOX was the least favorite for viewers, but if they were going to watch FOX election coverage, there were going to watch it on FOX NEWS CHANNEL, which averaged around 11 million viewers during prime time.
| Time |
Net |
Program |
Viewers* |
Demo |
+/- |
| 8:00 |
ABC |
2012 Election Coverage |
10.380 |
3.4 |
|
| 8:00 |
CBS |
CBS Election 2012 |
7.830 |
2.5 |
|
| 8:00 |
CW |
Arrow [R] |
1.380 |
0.4 |
|
| 9:00 |
CW |
Emily Owens, M.D. [R] |
0.970 |
0.2 |
-29.71% |
| 8:00 |
FOX |
FOX Election 2012 |
4.040 |
1.6 |
|
| 8:00 |
NBC |
Election Night 2012 |
12.010 |
4.3 |
|
* - in millions
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