Live+7 Ratings: September 24 - 30

The Live+7 ratings are in for premiere week of the 2012-13 season and, as suspected, the DVR is hitting networks even harder this season.

The usual heavy hitter are on top of the charts for the Adults 18-49 ratings. these show are averaging about a 35% gain in ratings after DVR viewing is added in. REVOLUTION was a huge gainer at 68%. #1 gain in the demo ratings was GRIM at 81%. Third was HAWAII FIVE-O at 61%.

The biggest loser was NEW GIRL. Its 4.2 rating for L+7 was below last year's L+SD ratings (4.8). It was also 33% below Year-to-year L+7 ratings (4.2 vs 6.3).

 The big question the networks are still looking an answer for is "How to monetize these gains in the ratings?" Product placement is the most obvious solution, but that does not work for every product or brand.

One quick and easy way to monetize the LIVE+7 ratings, is to remove the network on screen promos and feature product promos. Instead of the network logo in the corner, place the Golden Arches of McDonald's or the Bow-Tie of Chevy. Instead of a lower third splash for Tuesday's SUBERGATORY premiere, its a 10 second graphic about the new theatrical movie to be released within the next 10 days .

Top7 - Adults 18-49 Ratings

Rank	Net	Program Name	L+7	L+SD	Diff %
1	NBC	NFL: SNF	9.0	9.0	Even
2	ABC	MODERN FAMILY	7.8	5.5	42%
3	CBS	THE BIG BANG THEORY	6.9	5.0	38%
4	ABC	GREY’S ANATOMY	5.9	4.4	34%
5	NBC	REVOLUTION	5.7	3.4	68%
6	NBC	VOICE	5.4	4.4	23%
7	ABC	ONCE UPON A TIME	5.3	3.9	36%
8	CBS	NCIS	5.3	4.1	29%
9	NBC	VOICE-TUE	5.1	4.2	21%
10	CBS	2 BROKE GIRLS	4.8	3.7	30%
11	CBS	HIMYM	4.7	3.6	31%
12	CBS	TWO AND A HALF MEN	4.5	3.5	29%
13	CBS	ELEMENTARY	4.5	3.1	45%
14	CBS	CRIMINAL MINDS	4.4	3.1	42%
15	FOX	FAMILY GUY	4.4	3.3	33%
16	FOX	NEW GIRL	4.3	2.8	54%
17	ABC	REVENGE	4.3	3.2	34%
18	FOX	SIMPSONS	4.3	3.8	13%
19	FOX	NEW GIRL - 8pm	4.2	2.8	50%
20	CBS	NCIS: LOS ANGELES	4.2	3.4	24%
21	FOX	X-FACTOR-WED	4.1	3.4	21%
22	CBS	PERSON OF INTEREST	4.1	2.9	41%
23	FOX	X-FACTOR-THU	4.0	3.2	25%
24	CBS	MIKE & MOLLY	3.9	3.1	26%
25	FOX	GLEE	3.9	2.4	63%
26	ABC	THE NEIGHBOR	3.8	3.2	19%
27	CBS	SURVIVOR: PHILIPPINES	3.7	3.1	19%
28	ABC	THE MIDDLE	3.5	2.9	21%
29	CBS	CSI	3.4	2.5	36%
30	CBS	VEGAS	3.4	2.5	36%
31	NBC	GO ON	3.4	2.7	26%
32	FOX	BONES	3.3	2.3	43%
33	NBC	THE OFFICE	3.2	2.1	52%
34	ABC	LAST RESORT	3.2	2.2	45%
35	ABC	666 PARK AVE	3.2	2.1	52%
36	FOX	THE MINDY PROJECT	3.1	2.4	29%
37	CBS	THE MENTALIST	3.1	2.1	48%
38	ABC	PRIVATE PRACTICE	3.1	1.9	63%
39	CBS	THE AMAZING RACE	3.1	2.5	24%
40	ABC	CASTLE	3.0	2.1	43%
41	ABC	SCANDAL	3.0	2.1	43%
42	NBC	THE NEW NORMAL	3.0	2.0	50%
43	FOX	AMERICAN DAD	3.0	2.5	20%
44	NBC	GRIMM	2.9	1.6	81%
45	NBC	LAW & ORDER:SVU	2.9	2.1	38%
46	ABC	DWTS	2.9	2.5	16%
47	CBS	HAWAII FIVE-0	2.9	1.8	61%
48	FOX	BOB’S BURGERS	2.8	2.6	8%
49	CBS	PARTNERS	2.7	2.4	13%
50	NBC	PARENTHOOD	2.7	1.8	50%
51	FOX	BEN & KATE	2.5	2.1	19%
52	NBC	PARKS & REC.	2.5	1.7	47%
53	CBS	THE GOOD WIFE	2.4	1.8	33%
54	ABC	DWTS RESULTS	2.3	2.1	10%
55	NBC	UP ALL NIGHT	2.1	1.4	50%
56	NBC	GUYS WITH KIDS	2.1	1.6	31%
57	CBS	BLUE BLOODS	2.0	1.5	33%
58	ABC	SHARK TANK	1.9	1.5	27%
59	NBC	SNL ELECTION SP 9/27	1.9	1.5	27%
60	CBS	CSI: NY	1.9	1.3	46%
61	NBC	ANIMAL PRACTICE	1.9	1.4	36%
62	FOX	FRINGE	1.8	1.1	64%
63	CBS	60 MINUTES	1.8	1.7	6%
64	FOX	THE MOB DOCTOR	1.7	1.3	31%
65	ABC	20/20-FRI	1.5	1.3	15%
66	NBC	DATELINE FRI	1.4	1.3	8%
67	ABC	SAT NIGHT FOOTBALL	1.3	1.3	Even
68	CBS	MADE IN JERSEY	1.3	1.1	18%
69	FOX	PAC-12 FOOTBALL	1.2	1.2	Even
70	CBS	48 HOURS	1.0	0.9	11%
71	NBC	ROCK CENTER	0.9	0.8	13%
72	CW	OH SIT!	0.4	0.4	Even
73	CW	THE NEXT	0.3	0.3	Even
74	CW	LA COMPLEX	0.3	0.2	50%