Ratings Review: DON'T TRUST THE B- IN APT. 23

DON'T TRUST THE B- IN APT. 23 was in what may one of the top 5 time slots on TV, being behind the mega-hit comedy MODERN FAMILY. No matter how good or bad it is, the ratings will be inflated. Unfortunately for THE B, even the inflated ratings were not that good.

As you can see from the viewer and ratings charts, THE B mostly stayed around that low 6 million viewer range, with a mid-two demo rating. The numbers look worse when you consider it was losing over 50% of the lead in audience delivered by MODERN FAMILY. Retention numbers like that usually get you cancelled. But not by ABC... The renewed the comedy for this fall. But alt least they were smart enough to move it to a different night.

One thing ABC should learn for the 2011-12 season is that it should not originally name series with the B word in the title. even when you shorten it to a clean version, viewers just are not interested.