Ratings: Broadcast Finals for March 23, 2012
HIGHLIGHTS:- ABC had a decent, competitive Friday night. Not great, but not bad either.
- IU vs KENTUCKY game brought in great demo numbers for CBS March Madness.
LOW-LIGHTS:
- FRINGE brought in less than 3 million viewers and a sub 1.0 demo rating.
- Between WHO DO YOU THINK YOU ARE and HARRY'S LAW, NBC has two series than can attract a combined 15-16 million viewers, but not crack a 2.0 demo rating.
| Time | Net | Program | Viewers* | Demo | +/- |
| 8:00 | ABC | Shark Tank | 5.780 | 1.5 | |
| 9:00 | ABC | PrimeTime: WWYD | 5.150 | 1.6 | -10.90% |
| 10:00 | ABC | 20/20 | 5.400 | 1.6 | 4.85% |
| 8:00 | CBS | NCAA Basketball | 4.970 | 1.5 | |
| 10:00 | CBS | NCAA Basketball | 8.700 | 3.2 | 75.05% |
| 8:00 | CW | Nakita | 1.460 | 0.5 | |
| 9:00 | CW | Supernatural | 1.630 | 0.6 | 11.64% |
| 8:00 | FOX | Kitchen Nightmares [R] | 3.060 | 1.1 | |
| 8:30 | FOX | Fringe | 2.870 | 0.9 | -6.21% |
| 8:00 | NBC | Who Do you Think You Are? | 5.590 | 1.0 | |
| 9:00 | NBC | Grimm [R] | 2.980 | 0.7 | -46.69% |
| 10:00 | NBC | Dateline | 4.450 | 0.9 | 49.33% |
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