Ratings: Broadcast Finals for March 15, 2012

There is a new column to the Daily Chart, the percentage of total viewers gained or loss from the lead-in program. Now you can see exactly how good, or bad, a program does with its lead in audience.

Highlights:

• MISSING getting a very good sampling at 8:00pm. 10.6 million and a 2.1 demo rating. The best numbers in the time slot, for ABC, in over a year.
• AWAKE for posting a 46% gain in viewers from the dreadful lead in of UP ALL NIGHT.
• COMMUNITY posting "decent" numbers, for an NBC comedy. 

Low-Lights:

• NCAA Basketball, on CBS, is different now than in years past, and it is a very concentrated male demo, bit just over 4 million viewers is not something to brag about.
• THE SECRET CIRCLE for having the largest drop of the night, from a lead in. Nearly a 39% drop from VAMPIRE DIARIES.

Time	Net	Program	Viewers*	Demo	+/-
8:00	ABC	Missing	10.600	2.1
9:00	ABC	Grey's Anatomy	9.620	3.0	-9.25%
10:00	ABC	Private Practice	6.850	2.1	-28.79%
8:00	CBS	NCAA Basketball	4.300	1.5
10:00	CBS	NCAA Basketball	4.130	1.5	-3.95%
8:00	CW	The Vampire Diaries [R]	2.640	1.2
9:00	CW	The Secret Circle	1.620	0.7	-38.64%
8:00	FOX	American Idol	16.020	4.6
9:00	FOX	Touch [R]	8.570	2.2	-46.50%
8:00	NBC	Community	4.750	2.2
8:30	NBC	30 Rock	4.000	2.0	-15.79%
9:00	NBC	The Office	4.870	2.4	21.75%
9:30	NBC	Up All Night	3.490	1.7	-28.34%
10:00	NBC	Awake	5.120	1.6	46.70%