Five Week Trends - NBC's New Series

NBC is having a really tough fall season. All of their new shows are not attracting that many viewers.Only two series have had a week of growth over the previous week. Everything else, in all weeks, have been continued declines.

At this point, NBC is just plugging holes. Trying to keep the boat afloat enough until Comcast comes in and takes control.

The Event
09/20/10 - 10.877 million viewers, 3.6 demo
09/27/10 - 9.060 million viewers, 2.9 demo
10/04/10 - 7.556 million viewers, 2.4 demo
10/11/10 - 6.502 million viewers, 2.2 demo
10/18/10 - 6.461 million viewers, 2.2 demo

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Chase
09/20/10 - 7.310 million viewers, 2.3 demo
09/27/10 - 6.334 million viewers, 2.1 demo
10/04/10 - 5.783 million viewers, 1.7 demo
10/11/10 - 4.922 million viewers, 1.5 demo
10/18/10 - 5.178 million viewers, 1.6 demo

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Undercovers
09/22/10 - 8.702 million viewers, 2.1 demo
09/29/10 - 7.236 million viewers, 1.6 demo
10/06/10 - 6.381 million viewers, 1.5 demo
10/13/10 - 5.933 million viewers, 1.4 demo
10/20/10 - 5.900 million viewers, 1.5 demo

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Law & Order: LA
09/29/10 - 10.638 million viewers, 3.2 demo
10/06/10 - 8.258 million viewers, 2.4 demo
10/13/10 - 7.262 million viewers, 1.9 demo
10/20/10 - 8.124 million viewers, 2.4 demo

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Outsourced
09/23/10 - 7.491 million viewers, 3.6 demo
09/30/10 - 5.852 million viewers, 2.8 demo
10/07/10 - 5.220 million viewers, 2.5 demo
10/14/10 - 5.404 million viewers, 2.6 demo
10/21/10 - 4.948 million viewers, 2.3 demo

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Outlaw
09/15/10 - 10.679 million viewers, 2.3 demo (S)
09/24/10 - 4.893 million viewers, 1.1 demo
10/01/10 - 4.720 million viewers, 1.0 demo
10/08/10 - 4.096 million viewers, 0.9 demo
10/16/10 - 3.353 million viewers, 0.6 demo (Sat)
10/23/10 - 3.230 million viewers, 0.5 demo (Sat)

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School Pride
10/15/10 - 2.901 million viewers, 0.9 demo
10/22/10 - 2.801 million viewers, 0.7 demo

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