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Top Cable Sports Events: Winter Olympics Edition (Feb 23 - 25, 2018)


The final weekend of the Winter Olympics, on cable, reflected the dwindling interest in the 18 day event. Not one segment drew over two million viewers and Sunday was a wash in just 790,000 viewers, at peak viewing.

Live+Same Day Ratings

Date Network Time P2* A18-49^
2/23/18 NBCSN 6:00 AM 588 0.13
2/23/18 NBCSN 3:00 PM 617 0.14
2/23/18 CNBC 5:00 PM 436 0.11
2/23/18 NBCSN 5:00 PM 821 0.21
2/23/18 NBCSN 8:00 PM 1,029 0.27
2/23/18 NBCSN 11:00 PM 1,607 0.49
2/24/18 NBCSN 2:00 AM 385 0.13
2/24/18 NBCSN 6:00 AM 1,712 0.48
2/24/18 NBCSN 3:00 PM 1,270 0.33
2/24/18 NBCSN 6:00 PM 1,525 0.35
2/24/18 NBCSN 8:00 PM 1,670 0.40
2/24/18 NBCSN 10:00 PM 1,072 0.29
2/24/18 NBCSN 11:00 PM 1,033 0.34
2/25/18 NBCSN 6:00 AM 199 0.07
2/25/18 NBCSN 11:30 AM 581 0.16
2/25/18 NBCSN 2:30 PM 789 0.18
* - viewers in millions
^ - demographic rating

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