Ratings Review: PROJECT RUNWAY (Summer 2015)

It was a very good season for PROJECT RUNWAY as it saw viewership rise over 50% from season premiere to season finale and the A18-49 demo se 60% growth in the same timeframe.

In the Live+SD Ratings, PROJECT RUNWAY averaged 2.15 million viewers, a 0.4 rating in Adults 18-34, 0.6 rating in Adults 18-49, and a 0.8 rating in Adults 25-54. Its DVR growth would add about 1.2 million viewers and near 70% in the A18-49 demo, through midseason. I suspect the growth in the DVR grew as live viewership grew, but the normal data reports I subscribe to stopped in early October.

The franchise continues on this fall with PROJECT RUNWAY JR. now underway on Lifetime.

Live+Same Day Ratings
 (Thursdays at 9 p.m., on Lifetime)

Date	Viewers*	A18-34	A18-49	A25-54
08/06/15	1.66	0.4	0.5	0.6
08/13/15	1.93	0.4	0.5	0.7
08/20/15	1.79	0.3	0.5	0.7
08/27/15	1.95	0.3	0.5	0.7
09/03/15	2.03	0.5	0.7	0.8
09/10/15	2.25	0.5	0.7	0.9
09/17/15	2.21	0.5	0.6	0.8
09/24/15	2.18	0.4	0.6	0.8
10/01/15	2.20	0.4	0.6	0.8
10/08/15	2.17	0.4	0.7	0.9
10/15/15	2.34	0.5	0.8	1.0
10/22/15	2.52	0.5	0.8	1.0
10/29/15	2.29	0.4	0.6	0.8
11/05/15	2.52	0.6	0.8	1.0

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
08/06/15			2.80	0.9
08/13/15	2.85		3.00	0.9
08/20/15	2.71		2.83	0.9
08/27/15	2.93	0.9	3.06	0.9
09/03/15	3.06	1.0	3.29	1.1
09/10/15	3.39	1.1	3.51	1.1
09/17/15	3.33	1.1
09/24/15	3.33	1.1
10/01/15				1.1

* - in millions