Ratings Review: SWITCHED AT BIRTH (Season Four - Fall 2015)

SWITCHED AT BIRTH, like most veteran cable series, is not the ratings draw it once was. Gone are the days of millions of viewers tuning in, now its "hundred of thousands." Only one episode managed to make the one million viewer mark, in the Live_SD ratings.

In the Live_SD ratings, SWITCHED AT BIRTH averaged 860,000 viewers, a 0.4 in Adults 18-34, a 0.4 in Adults 18-49 and a 0.3 in adults 25-54. Does see a good percentage of growth in the DVR ratings, but the raw numbers are only another 800 - 900k of growth in total viewers and and a bout 0.4 to 0.5 points in the A18-49 demographic.

The series will be back for a fifth season, in 2016, on the newly rebranded FreeFrom cable network.

Live+Same Day Ratings
 (Mondays at 8 p.m., on ABC Family)

Date	Viewers*	A18-34	A18-49	A25-54
08/24/15	0.98	0.4	0.4	0.3
08/31/15	0.87	0.4	0.4	0.3
09/07/15	0.99	0.4	0.4	0.4
09/14/15	1.00	0.5	0.5	0.4
09/21/15	0.70	0.3	0.3	0.3
09/28/15	0.76	0.4	0.3	0.3
10/05/15	0.79	0.4	0.4	0.4
10/12/15	0.75	0.4	0.3	0.3
10/19/15	0.95	0.5	0.4	0.4
10/26/15	0.84	0.5	0.4	0.3

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
08/24/15	1.66	0.7
08/31/15	1.64	0.8	1.80	0.9
09/07/15	1.55	0.8	1.69	0.8
09/14/15		0.8
09/21/15	1.26	0.5
09/28/15				0.7

* - in millions