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Ratings Review: ARROW (Season Three)

After three seasons, ARROW is leading the CW into a new direction. A direction that includes more than females ages, 12 - 25. The young male demographic is proving to be just a valuable and robust and allows more diversity in the programming genres.

ARROW averaged 2.46 million viewers and a 0.9 rating in Adults 18-49, in the Live+SD ratings, for the 28 airings, including five encores. Take out those five repeats, and the original episode averages are 2.76 million viewers and a 1.0 demo rating.

In the Live+7 ratings, ARROW's total audience rises to 4.17 million viewers (+51%) and a relatively healthy 1.6 rating (+60%) in the A18-49 demographic.

ARROW (Wednesdays at 8 p.m., on CW)

Date Viewers* A18-49 L+3 L+7
10/08/14 2.81 1.0
10/15/14 2.32 0.8 (1.4)
10/22/14 2.55 0.9
10/29/14 2.49 1.0
11/05/14 2.73 1.1
11/12/14 2.60 0.9
11/19/14 2.64 0.9 (1.5)
11/26/14 preempted
12/03/14 3.94 1.4 5.00 (1.9)
12/10/14 3.06 1.1
12/17/14 preempted
12/24/14 preempted
12/21/14 preempted
01/07/15 0.96 0.2 (R)
01/14/15 0.80 0.2 (R)
01/21/15 3.06 1.1 (1.7) (1.8)
01/28/15 2.91 1.1 4.22 (1.7) (1.8)
02/04/15 2.94 1.2
02/11/15 2.67 1.1 3.71 (1.6)
02/18/15 2.91 1.2
02/25/15 3.07 1.1 (1.6)
03/04/15 1.43 0.4 (R)
03/11/15 1.11 0.4 (R)
03/18/15 2.56 0.9 (1.6)
03/25/15 2.86 1.0 (1.8)
04/01/15 2.48 0.8 (1.4)
04/08/15 1.00 0.2 (R)
04/15/15 2.47 0.9 (1.6)
04/22/15 2.72 1.0
04/29/15 2.39 0.9
05/06/15 2.54 1.0 (1.7)
05/13/15 2.83 1.0 (1.7)

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