Ratings Review: THE BIGGEST LOSER (Fall 2014)

I think the interest int he long running reality series THE BIGGEST LOSER is starting to dwindle. The ratings for the season are one of the lowest of the series and the season finale did little to draw interest from even the casual watcher of the series.

Wire to wire, THE BIGGEST LOSER posted pretty much the same ratings each and every week. About 4.5 million viewers and around a 1.2 to 1.3 demo rating. Sometime a little up, sometime a little down. But very consistent in that range.

The L+3 ratings did a few few more viewers, but nothing to spectacular. Another 800k to one million, in total viewers, and a couple tenths of a point in the demo. For the season, the L+7 average is 5.60 million viewers and a 1.7 ratings in Adults 18-49.

For the season in Live+SD ratings, THE BIGGEST LOSER averaged 4.47 million viewers and a 1.2 rating in the A18-49 demographic ratings. With NBC still struggling to find new programming that will stick with viewers, THE BIGGEST LOSER should see at least one edition in the 2015-16 TV season.

THE BIGGEST LOSER (Thursdays at 8 p.m., on NBC)

Date	Viewers*	A18-49	L+3	L+7
09/18/14	4.62	1.3
09/25/14	4.47	1.3	5.28 (1.6)	5.90 (1.9)
10/02/14	4.64	1.3	5.39 (1.7)
10/09/14	4.57	1.2	5.42 (1.6)
10/16/14	4.67	1.3	5.30 (1.6)
10/23/14	4.58	1.2
10/30/14	4.42	1.1	5.30 (1.5)
11/06/14	4.34	1.2	5.20 (1.5)
11/13/14	4.52	1.2	5.40 (1.5)
11/20/14	4.29	1.0	5.10 (1.4)
11/27/14	preempted
12/04/14	preempted
12/11/14	4.30	1.1
12/18/14	3.89	0.9		4.85 (1.3)
12/25/14	preempted
01/01/15	3.55	0.9		4.51 (1.3)
01/08/15	5.09	1.3
01/15/15	4.23	1.1
01/22/15	4.48	1.2
01/29/15	5.37	1.4

* - in millions