RatingsReview: CELEBRITY WIFE SWAP (Spring 2014)

CELEBRITY WIFE SWAP is not a hit series,for ABC, but it is a decent hole filler in the ABC Schedule. It can give the network better then encore ratings, without breaking the bank on production costs.

The series got an early bow into the season, premiering in April. The numbers for April & may are noticeably worse than those from June & July. If ABC bring the series back, keep it strictly in the summer months.

For the season, CELEBRITY WIFE SWAP averaged 3.22 million viewers and a 1.0 rating in Adults 18-49.

CELEBRITY WIFE SWAP (Tuesdays at 10 p.m., on ABC)

Date	Viewers*	A18-49	L+3	L+7
04/15/14	3.22	1.0
04/22/14	3.13	0.9
04/29/14	2.82	0.8
05/06/14	2.85	0.9
05/13/14	2.77	0.9
05/20/14	preempted
05/27/14	3.86	1.2
05/06/14	2.85	0.9
05/13/14	2.77	0.9
05/20/14	preempted
05/27/14	3.86	1.2
06/03/14	4.23	1.5
06/10/14	preempted
06/17/14	2.52	0.7	(R)
06/24/14	3.84	1.3
07/01/14	3.23	1.0
07/08/14	3.31	1.0
07/15/14	3.59	1.1
07/22/14	2.89	0.9
07/29/14	3.07	1.1

* - in millions