Ratings Review: ONCE UPON A TIME IN WONDERLAND (Season One)

ABC had a ratings turkey on it's had, from the very beginning. ONCE UPON A TIME IN WONDERLAND quickly repelled fans of the parent series after it's luke warm series premiere. By November 2013, the demographic ratings sunk below a 1.0, almost to never to return. Viewership also fell below 4 million, but ABC had so many failures in the fall, it chose to stay with OUATIW through the 13 episode order.

It was not a bad idea to spin of one of the more popular series on the network, but the original OUAT itself is seeing the ratings falter. This spin-off may have done better had it came after the first season, or season and a half of the parent series, much like how CHICAGO PD has done well, 18 months after the series premiere of CHICAGO FIRE.

For the 13 episodes, ONCE UPON A TIME IN WONDERLAND averaged just 3.75 million viewers and a 1.0 rating in Adults 18-49. the four episode of above 1.0 demo ratings had just enough weight to keep the average at a one rating.

I would not be surprised if this series is somehow wrapped up in the syndication package of the original ONCE UPON A TIME series. Why waste the 13 episode when you can get some value back from them.

ONCE UPON A TIME IN WONDERLAND (Thursdays at 8 p.m., on ABC)

Date	Viewers*	A18-49	L+3	L+7
10/10/13	5.82	1.7	7.30 (2.3)
10/17/13	4.53	1.2
10/24/13	4.38	1.1
10/31/13	Preempted
11/07/13	3.55	0.9		(1.5)
11/14/13	3.73	0.9
11/21/13	3.53	0.9		(1.4)
11/28/13	Preempted
12/05/13	3.24	0.9
12/12/13	3.30	0.8
12/19/13	preempted
12/26/13	preempted
03/06/14	3.27	0.9
03/13/14	3.22	0.8
03/20/14	3.51	0.8
03/27/14	3.35	1.0
04/03/14	3.38	0.9
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* - in millions