Ratings Review: BEAUTY AND THE BEAST (Season Two)

It was not a very good sophomore season for the CW drama BEAUTY & THE BEAST. Not once did the series draw one million viewers to s single episode. And, only once did the series produce an A18-49 rating above a 0.4. It's fate was mostly decided when it was pulled from the schedule in early March.

For the season, BEAUTY & THE BEAST averaged just 764,000 viewers and a 0.3 rating in Adults 18-49, for the 16 original episodes and two repeats. The series will return to the CW this summer, to burn off the remaining original episodes. I do not expect BEAUTY & THE BEAST to see another season as the mid-season series have done better.

BEAUTY & THE BEAST (Mondays at 9 p.m., on The CW)

Date	Viewers*	A18-49	L+3	L+7
10/0713	0.86	0.3	1.34 (0.5)	(0.5)
10/14/13	0.90	0.3		(0.6)
10/21/13	0.82	0.3		(0.6)
10/28/13	0.83	0.3		(0.6)
11/04/13	0.68	0.3		(0.5)
11/11/13	0.75	0.3		(0.5)
11/18/13	0.68	0.3		(0.5)
11/25/13	0.74	0.3		(0.5)
12/02/13	preempted
12/09/13	preempted
12/16/13	preempted
12/23/13	preempted
12/30/13	preempted
01/06/14	0.52	0.2	(R)
01/13/14	0.71	0.3
01/20/14	0.74	0.3		(0.5)
01/27/14	0.82	0.3		(0.6)
02/03/14	0.93	0.4
02/10/14	0.74	0.3		1.27 (0.5)
02/17/14	0.77	0.3		1.36 (0.6)
02/24/14	0.59	0.2	(R)
03/03/14	0.87	0.3		(0.5)
03/10/14	0.80	0.2		(0.4)

* - in millions