Twitter TV Ratings: January 4, 2014

I am more surprised at what is not on Saturday's Twitter ratings than what is on it. I can't believe that the NFL playoff game, featuring the Saints & Eagles, is no where to be found. 30 million people watched the game, but one half of one percent of the audience didn't interact about the game, on twitter?

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Prior to 1/1/2014, Nielsen Twitter TV Ratings were only available for English-language U.S. Broadcast and Cable Networks.