I came across this bit of information on Bloomberg.com. It was a piece on CBS and how they are set to take the 18-49 demographic ratings cro...

( from Advertising Age ) CBS has unveiled a new approach to television advertising buying in which demographics such as age and sex don’t ma...

I found a great article on the TV Week website. It establishes what I have thought all these years. Just because you are over 49, does not m...

Marketers targeted the group hoping to build brand loyalty in young people. Some in the TV industry now view that as short-sighted. CBS'...