Preliminary Ratings: Sunday 02/04/2018

The biggest day in television just got a little smaller, as the game dropped 5.5 million viewers and nearly three ratings points from last year's preliminary numbers. The game should gain 5-10 million viewers come final numbers, released on Tuesday.

This could be the least viewed Super Bowl since 2010, when just 106.5 million viewers watched the game on CBS. That was the first game to cross the 100 million viewer mark. The A18-49 rating could be the lowest since 2007, when the game posted a 35.2 rating.

It is somewhat surprising the game is posting 8-11 year lows, given the game was a tight contest through most of the second half and not decided until few seconds. The NFL may have a growing issue of fans turning away from the sport and the Biggest TV day of the year fall back under 100 million viewers.

Preliminary L+SD Network Averages:

	Total viewers	A18-34	A18-49	A25-54
ABC	2.20 million	0.3	0.5	0.7
CBS	3.00 million	0.2	0.3	0.4
CW	0.00 million	0.0	0.0	0.0
FOX	1.00 million	0.3	0.4	0.5
NBC	74.60 million	21.0	24.5	27.2

Time	Net	Program	P2*	A18-34	A18-49	A25-54
7:00	ABC	AFV [R]	1.90	0.2	0.3	0.4
8:00	ABC	AFV [R]	2.00	0.3	0.4	0.5
9:00	ABC	Shark Tank [R]	1.60	0.3	0.4	0.5
10:00	ABC	Shark Tank [R]	2.20	0.3	0.5	0.6
7:00	CBS	60 Minutes [R]	3.00	0.2	0.3	0.4
8:00	CBS	NCIS [R]	2.60	0.1	0.2	0.3
9:00	CBS	NCIS: NO [R]	2.70	0.2	0.2	0.4
10:00	CBS	NCIS: LA [R]	3.40	0.3	0.4	0.5
7:00	FOX	Brooklyn Nine-Nine [R]	0.40	0.1	0.1	0.2
7:30	FOX	Bob's Burgers [R]	0.60	0.2	0.2	0.3
8:00	FOX	The Simpsons [R]	0.90	0.3	0.4	0.4
8:30	FOX	Ghosted [R]	0.60	0.2	0.2	0.3
9:00	FOX	Family Guy [R]	0.70	0.3	0.3	0.4
9:30	FOX	LA to Vegas [R]	0.60	0.2	0.2	0.3
7:00	NBC	Super Bowl LII: PHI v NE	95.20	26.5	30.9	34.4
10:00	NBC	SB Post Game	84.30	24.5	28.2	31.0
10:30	NBC	This Is Us	43.30	12.8	14.9	16.5

* - viewers in millions