Primetime Cable Ratings: March 19, 2017

March Madness dominates the top of the Sunday night cable chart, placing five games and two studio segments, into the top 15. The Duke vs S. Carolina game, in primetime, drew six million viewers, second only to THE WALKING DEAD for the night. The N. Carolina game that lead into it, brought in 4.5 million viewers.

THE WALKING DEAD delivered 10.3 million viewers and a 4.7 rating in Adults 18-49 to the second season premiere of INTO THE BADLANDS, which only held onto about 35% of total viewers and less than 30% in the A18-49 demo. It still ranked 5th for the night, but its retention out of TWD is less than TALKING DEAD. That show, pushed back to 11 PM, only had two million viewers stick around for the post-TWD conversation.

Rank	Show	Net	Time	P2*	A18-49
1	The Walking Dead	AMC	9:00 PM	10,318	4.7
2	NCAA Tourney: SC v Duke	TNT	8:44 PM	5,956	2.1
3	NCAA Tourney Bridge	TNT	8:27 PM	4,548	1.6
4	NCAA Tourney: ARK v NC	TNT	6:00 PM	4,536	1.6
5	Into the Badlands (SP)	AMC	10:05 PM	3,435	1.4
6	NCAA Tourney: CIN v UCLA	TBS	9:47 PM	3,429	1.3
7	NCAA Tourney: RI v OR	TBS	7:00 PM	3,056	1.1
8	The Real Housewives: ATL	BRVO	8:00 PM	2,482	1.1
9	NCAA Tourney Bridge	TBS	9:29 PM	2,243	0.8
10	When Calls The Heart	HALL	9:00 PM	2,011	0.2
11	NCAA Tourney: USC v BAY	TRUTV	7:53 PM	1,876	0.6
12	Caribbean Life	HGTV	9:30 PM	1,777	0.4
13	Naked & Afraid	DISC	10:00 PM	1,765	0.6
14	Caribbean Life	HGTV	9:00 PM	1,759	0.4
15	Island Life	HGTV	10:00 PM	1,714	0.4

* Viewership (,000)