2016 Commercial Cost Survey: NBC
Ad Age has released its 2016 Commercial Cost Survey, showing the per average price for advertisers on a 30 second spot for each regular TV series. Football rules for NBC as it will clear over $1.15 million per week, for spots on SUNDAY NIGHT FOOTBALL and THURSDAY NIGHT FOOTBALL. That is three hours of premium advertising, each.Surprisingly, THIS IS US is the network's top series, with $272,000 per spot, topping THE VOICE. The ratings have not supported THIS IS US getting more money than THE VOICE, but if it sold a lot of upfront spots, NBC is better for it.
Also on the surprising end of the chart is how much it is commanding for most of its shows. THE BLACKLIST does far worse numbers than CBS's NCIS, yet the two shows are getting roughly the same amount of ad dollars for their commercials. I wonder if NBC end up with much more "make-goods" than the other networks?
| Net | Program | Day/Time | Commecial Price |
| NBC | SNL Encores | Saturday @ 10 p.m. | $31,767 |
| NBC | Dateline Saturday | Saturday @ 7 p.m. | $38,841 |
| NBC | Caught on Camera | Friday @ 8 p.m. | $44,398 |
| NBC | Dateline | Friday @ 10 p.m. | $53,323 |
| NBC | Grimm | Friday @ 9 p.m. | $76,060 |
| NBC | Superstore | Thursday @ 8 p.m. | $87,707 |
| NBC | The Good Place | Thursday @ 8:30 p.m. | $93,992 |
| NBC | Chicago P.D. | Wednesday @ 10 p.m. | $119,088 |
| NBC | Law & Order: SVU | Wednesday @ 9 p.m. | $124,452 |
| NBC | Blindspot | Wednesday @ 8 p.m. | $134,629 |
| NBC | Chicago Med | Thursday @ 9 p.m. | $135,535 |
| NBC | The Blacklist | Thursday @ 10 p.m. | $145,122 |
| NBC | Chicago Fire | Tuesday @ 10 p.m. | $164,133 |
| NBC | Timeless | Monday @ 10 p.m. | $188,046 |
| NBC | The Voice (Tuesday) | Tuesday @ 8 p.m. | $202,600 |
| NBC | The Voice (Monday) | Monday @ 8 p.m. | $214,079 |
| NBC | This Is Us | Tuesday @ 9 p.m. | $272,000 |
| NBC | Thursday Night Football | Thursday @ 8 p.m. | $485,695 |
| NBC | Sunday Night Football | Sunday @ 8 p.m. | $673,664 |
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