Preliminary Ratings: Wednesday 08/17/2016
The Olympic ratings for night #12 was a bit "soft" as NBC only drew 20.5 million viewers and a 5.8 rating in Adults 18-49. That is a drop of 3.6 million viewers and 1.1 ratings points from the A18-49 demographic, from the previous night. Week-to-week, the losses are 6.0 million viewers and nearly two full points in the A18-49 demo and 2.2 points in the A25-54 demo. Compared to the London games, viewership is down 8.6 million viewers and the A18-49 demo is off by 3.6 ratings points.
The CW debuted MY LAST DAYS, a fell-good reality event series on six people with terminal illness. Just 500,000 viewers tuned into the first episode. it lost 67% of its total lead in audience, including 60% drop in the A25-54 demo.
CBS was the only other network with original programming. BIG BROTHER, at 8 PM, stayed solid with near season average numbers, while AMERICAN GOTHIC continues to shed viewer, no matter the competition or lead in.
The CW debuted MY LAST DAYS, a fell-good reality event series on six people with terminal illness. Just 500,000 viewers tuned into the first episode. it lost 67% of its total lead in audience, including 60% drop in the A25-54 demo.
CBS was the only other network with original programming. BIG BROTHER, at 8 PM, stayed solid with near season average numbers, while AMERICAN GOTHIC continues to shed viewer, no matter the competition or lead in.
Preliminary L+SD Network Averages:
Total viewers | A18-34 | A18-49 | A25-54 | |
ABC | 2.00 million | 0.3 | 0.5 | 0.7 |
CBS | 3.70 million | 0.6 | 0.9 | 1.2 |
CW | 1.00 million | 0.2 | 0.3 | 0.4 |
FOX | 2.00 million | 0.5 | 0.7 | 0.8 |
NBC | 20.50 million | 4.0 | 5.8 | 7.2 |
Time | Net | Program | P2* | A18-34 | A18-49 | A25-54 |
8:00 | ABC | The Real O'Neals [R] | 2.50 | 0.3 | 0.5 | 0.7 |
8:30 | ABC | The Real O'Neals [R] | 2.00 | 0.3 | 0.5 | 0.7 |
9:00 | ABC | The Real O'Neals [R] | 1.90 | 0.3 | 0.5 | 0.7 |
9:30 | ABC | The Real O'Neals [R] | 1.70 | 0.3 | 0.5 | 0.7 |
10:00 | ABC | Modern Family [R] | 2.00 | 0.4 | 0.6 | 0.8 |
10:30 | ABC | Black-ish [R] | 1.90 | 0.4 | 0.6 | 0.7 |
8:00 | CBS | Big Brother | 5.60 | 1.2 | 1.8 | 2.2 |
9:00 | CBS | Criminal Minds [R] | 3.00 | 0.3 | 0.6 | 0.9 |
10:00 | CBS | American Gothic | 2.40 | 0.2 | 0.4 | 0.6 |
8:00 | CW | Penn & Teller: Fool Us | 1.50 | 0.2 | 0.3 | 0.5 |
9:00 | CW | My Last Days (SP) | 0.50 | 0.1 | 0.2 | 0.2 |
8:00 | FOX | Masterchef [R] | 2.10 | 0.5 | 0.7 | 0.8 |
9:00 | FOX | Masterchef [R] | 1.80 | 0.5 | 0.6 | 0.7 |
8:00 | NBC | Summer Olympics: Night 12 | 20.50 | 4.0 | 5.8 | 7.2 |
* - viewers in millions
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