Preliminary Ratings: Sunday 03/06/2016
The first Sunday in March brought forth three winter premieres, two from ABC and one from FOX. Not a single premiere could generate an audience over 4.5 million viewers, not post an A18-49 demo rating above a 1.5. ABC should be disappointed with the just renewed ONCE UPON A TIME and QUANTICO as neither series generated decent ratings for their returns. OUAT did win its 8 pm slot in the demo. Compared to their fall finales, OUAT is down 600,000 viewers, but even in the three demographics. QUANTICO if off by 900k in viewership and lost 15% in the A18-49 demo.Over on FOX, THE LAST MAN STANDING returned and brought up the 9:30 PM time slot. It held 100% of its lead in audience and kept 85% of the A18-49 demographic. Compared to BORDERTOWN's last original in the half hour, TLMOE added one million viewers and pushed the A18-49 demo up by 57%. I think THE LAST MAN ON EARTH just solidified its spot on the 2016-17 schedule.
CBS was, by far, the most watched network of the night, with a 60% advantage over NBC. But, CBS also came in 4th in the A18-34 demo and third A18-49 demographic. Its shows do not target younger viewers, but draw in older viewers, with higher incomes.
NBC's patchwork scheduling for Sundays did land i a win for the night, except in total viewership. A Rerun of the voice was just as effective as originals airing on CBS and ABC.
Preliminary L+SD Network Averages:
| Total viewers | A18-34 | A18-49 | A25-54 | |
| ABC | 3.40 million | 0.7 | 1.0 | 1.2 |
| CBS | 8.50 million | 0.6 | 1.1 | 1.6 |
| CW | 0.00 million | 0.0 | 0.0 | 0.0 |
| FOX | 3.10 million | 0.9 | 1.2 | 1.4 |
| NBC | 5.20 million | 0.8 | 1.3 | 1.7 |
| Time | Net | Program | Viewers* | A18-34 | A18-49 | A25-54 |
| 7:00 | ABC | Once Upon A Time [R] | 2.70 | 0.5 | 0.7 | 0.9 |
| 8:00 | ABC | Once Upon A Time (WP) | 4.00 | 1.0 | 1.3 | 1.5 |
| 9:00 | ABC | The Family | 3.10 | 0.6 | 0.8 | 1.1 |
| 10:00 | ABC | Quantico (WP) | 3.70 | 0.8 | 1.1 | 1.3 |
| 7:00 | CBS | 60 Minutes | 11.30 | 0.7 | 1.3 | 2.1 |
| 8:00 | CBS | Madam Secretaty | 10.10 | 0.6 | 1.2 | 1.9 |
| 9:00 | CBS | The Good Wife | 7.20 | 0.4 | 0.9 | 1.4 |
| 10:00 | CBS | CSI: Cyber | 5.70 | 0.5 | 0.8 | 1.1 |
| 7:00 | FOX | NASCAR/Bordertown | 5.60 | 1.0 | 1.5 | 2.0 |
| 7:30 | FOX | Bob's Burgers | 2.60 | 0.8 | 1.1 | 1.2 |
| 8:00 | FOX | The Simpsons | 3.20 | 1.0 | 1.3 | 1.5 |
| 8:30 | FOX | Cooper Barrett | 1.90 | 0.6 | 0.8 | 0.9 |
| 9:00 | FOX | Family Guy | 2.70 | 1.1 | 1.3 | 1.4 |
| 9:30 | FOX | The Last Man On Earth (WP) | 2.70 | 0.8 | 1.1 | 1.3 |
| 7:00 | NBC | The Voice [R] | 4.40 | 0.7 | 1.1 | 1.4 |
| 9:00 | NBC | Dateline | 5.90 | 0.9 | 1.4 | 2.0 |
* - in millions
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