Final Broadcast Ratings: March 6, 2016

The first Sunday in March brought forth three winter premieres, two from ABC and one from FOX. Not a single premiere could generate an audience over 4.1 million viewers, not post an A18-49 demo rating above a 1.4. ABC should be disappointed with the just renewed ONCE UPON A TIME and QUANTICO as neither series generated decent ratings for their returns. OUAT did win its 8 pm slot in the demo. Compared to their fall finales, OUAT is down 600,000 viewers, but even in the three demographics. QUANTICO if off by 900k in viewership and lost 15% in the A18-49 demo.

Over on FOX, THE LAST MAN ON EARTH returned and brought up the 9:30 PM time slot. It held 100% of its lead in audience and kept 85% of the A18-49 demographic. Compared to BORDERTOWN's last original in the half hour, TLMOE added one million viewers and pushed the A18-49 demo up by 57%. I think THE LAST MAN ON EARTH just solidified its spot on the 2016-17 schedule.

CBS was, by far, the most watched network of the night, with a 60% advantage over NBC. But, CBS also came in 4th in the A18-34 demo and tied for third in the A18-49 demographic. Its shows do not target younger viewers, but draw in older viewers, with higher incomes.

NBC's patchwork scheduling for Sundays did land i a win for the night, except in total viewership. A Rerun of the voice was just as effective as originals airing on CBS and ABC.

Final L+SD Network Averages:

	Total viewers	A18-34	A18-49	A25-54
ABC	3.40 million	0.7	1.0	1.2
CBS	8.40 million	0.5	1.0	1.6
CW	0.00 million	0.0	0.0	0.0
FOX	3.10 million	0.9	1.2	1.4
NBC	5.20 million	0.8	1.3	1.7

Time	Net	Program	Viewers*	A18-34	A18-49	A25-54
7:00	ABC	Once Upon A Time [R]	2.70	0.5	0.7	0.9
8:00	ABC	Once Upon A Time (WP)	4.00	1.0	1.3	1.5
9:00	ABC	The Family	3.10	0.6	0.8	1.1
10:00	ABC	Quantico (WP)	3.70	0.8	1.1	1.3
7:00	CBS	60 Minutes	11.30	0.7	1.3	2.1
8:00	CBS	Madam Secretaty	10.10	0.6	1.2	1.9
9:00	CBS	The Good Wife	7.20	0.4	0.9	1.4
10:00	CBS	CSI: Cyber	5.70	0.5	0.8	1.1
7:00	FOX	NASCAR/Bordertown	5.60	1.0	1.5	2.0
7:30	FOX	Bob's Burgers	2.60	0.8	1.1	1.2
8:00	FOX	The Simpsons	3.20	1.0	1.3	1.5
8:30	FOX	Cooper Barrett	1.90	0.6	0.8	0.9
9:00	FOX	Family Guy	2.70	1.1	1.3	1.4
9:30	FOX	The Last Man On Earth (WP)	2.70	0.8	1.1	1.3
7:00	NBC	The Voice [R]	4.40	0.7	1.1	1.4
9:00	NBC	Dateline	5.90	0.9	1.4	2.0

Time	Net	Program	Viewers*	A18-34	A18-49	A25-54
7:00	ABC	Once Upon A Time [R]	2.62	0.5	0.6	0.8
8:00	ABC	Once Upon A Time (WP)	4.01	1.0	1.3	1.5
9:00	ABC	The Family	3.13	0.6	0.8	1.1
10:00	ABC	Quantico (WP)	3.75	0.8	1.1	1.3
7:00	CBS	60 Minutes	11.44	0.7	1.3	2.1
8:00	CBS	Madam Secretaty	10.19	0.6	1.1	1.8
9:00	CBS	The Good Wife	7.27	0.4	0.9	1.4
10:00	CBS	CSI: Cyber	5.72	0.4	0.8	1.2
7:00	FOX	NASCAR	6.28	1.0	1.7	2.2
7:15	FOX	NASCAR Post-Race	4.48	0.7	1.3	1.6
7:30	FOX	Bob's Burgers	2.64	0.8	1.1	1.3
8:00	FOX	The Simpsons	3.09	1.0	1.3	1.5
8:30	FOX	Cooper Barrett	1.85	0.6	0.8	0.9
9:00	FOX	Family Guy	2.74	1.1	1.3	1.5
9:30	FOX	The Last Man On Earth (WP)	2.72	0.8	1.1	1.3
7:00	NBC	The Voice [R]	4.41	0.7	1.1	1.4
9:00	NBC	Dateline	5.94	0.8	1.4	2.0

* - in millions