Ratings Review: MARRIED (Season Two)
I was amazed that FX had renewed the sitcom MARRIED, in 2014. It only drew a little over 600,000 viewers per episode and showed no signs of growth or catching on. The network paid for its poor judgement as the viewership dropped over 30% in season two and the demo lost roughly 50% in the A18-49 demographic.
In the Live+SD ratings, MARRIED averaged just 410,000 viewers and a 0.2 rating in all three younger demographic ratings. The DVR ratings would only add one, maybe two tenths of a ratings point in the A18-49 ratings, from its L+SD number.
We'll soon see if FX will make the same mistake twice, by renewing MARRIED for a third season, or if they learned from their mistake and cancel the comedy after 26 episodes.
In the Live+SD ratings, MARRIED averaged just 410,000 viewers and a 0.2 rating in all three younger demographic ratings. The DVR ratings would only add one, maybe two tenths of a ratings point in the A18-49 ratings, from its L+SD number.
We'll soon see if FX will make the same mistake twice, by renewing MARRIED for a third season, or if they learned from their mistake and cancel the comedy after 26 episodes.
Live+Same Day Ratings
(Thursdays at 10:30 p.m., on FX)
(Thursdays at 10:30 p.m., on FX)
Date | Viewers* | A18-34 | A18-49 | A25-54 |
07/16/15 | 0.66 | 0.3 | 0.3 | 0.3 |
07/23/15 | 0.51 | 0.3 | 0.3 | 0.2 |
07/30/15 | 0.47 | 0.2 | 0.2 | 0.2 |
08/06/15 | 0.41 | 0.2 | 0.2 | 0.2 |
08/13/15 | 0.29 | 0.1 | ||
08/20/15 | 0.38 | 0.2 | 0.2 | 0.2 |
08/27/15 | 0.55 | 0.5 | 0.3 | 0.3 |
09/03/15 | 0.41 | 0.2 | ||
09/10/15 | 0.25 | 0.1 | ||
09/17/15 | 0.32 | 0.2 | ||
09/24/15 | 0.40 | 0.2 | 0.2 | 0.2 |
10/01/15 | 0.41 | 0.1 | ||
10/01/15 | 0.27 | 0.1 |
* - in millions
"DVR" Ratings (post same day viewership)
Date | L+3 (P2+) | L+3 (18-49) | L+7 (P2+) | L+7 (18-49) |
07/16/15 | 0.5 | |||
07/23/15 | ||||
07/30/15 | ||||
08/06/15 | 0.3 | |||
08/13/15 | 0.3 | 0.3 | ||
08/20/15 | 0.4 | 0.4 | ||
08/27/15 | ||||
09/03/15 | ||||
09/10/15 | 0.2 | 0.3 | ||
09/17/15 | 0.3 | |||
09/24/15 | 0.4 | |||
10/01/15 | 0.4 | |||
10/01/15 | 0.3 |
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