Ratings Review: I AM CAIT (Season One)

The transformation of Bruce Jenner to Caitlyn Jenner had a huge amount of buzz surrounding it. When E! announced and finally premiered its new reality series, I AM CAIT, viewers tuned in. But, as the buzz wore off, the show became just another reality series following a celebrity.

In the Live+SD ratings, I AM CAIT averaged 1.38 million viewers and a 0.6 rating in all three younger age demographics. Take away the inflated premiere, and the viewership average is just 1.19 million viewers and the demo drop over a tenth of a point each.

In the DVR ratings, the series would ad about 50% tot its total viewership, from the L+SD numbers, and add about three to five tenths of a point to the A18-49 demographic. The series did well enough to warrant a second season renewal, but I doubt it will have the longevity of KEEPING UP WITH THE KADASHIANS.

Live+Same Day Ratings
 (Mondays at 10 p.m., on ABC)

Date	Viewers*	A18-34	A18-49	A25-54
07/26/15	2.73	1.3	1.2	1.1
08/02/15	1.29	0.6	0.6	0.6
08/09/15	1.20	0.4	0.5	0.6
08/16/15	1.32	0.5	0.5	0.6
08/23/15	1.02	0.4	0.4	0.4
08/30/15	1.11	0.4	0.4	0.5
09/06/15	1.10	0.4	0.4	0.4
09/13/15	1.26	0.4	0.5	0.5

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
07/26/15	3.89	1.8
08/02/15	2.10	1.0		1.1
08/09/15		1.0		1.0
08/16/15		1.0		1.0
08/23/15		0.8		0.8
08/30/15		0.8		0.8
09/06/15	1.74	0.8	1.85	0.8
09/13/15	1.81	0.8	1.92	0.8

* - in millions