Ratings Review: CEDAR COVE (Season Three)

Hallmark's CEDAR COVE is strong at bringing in viewers, as long as they are 50 and older. As an example, the season premiere drew 1.46 million total viewers. Of those viewers, only about 125,000 were between the ages of 18 and 49. Not that is a bad thing. Remember, a majority of cable TV revenues come form subscriber fees. The more people that watch your network, the better leverage you have in negotiations of those fees with the cable companies. CEDAR COVE brings viewers/subscribers to Hallmark.

In the Live+SD ratings, CEDAR COVE averaged 1.66 million viewers and just over a 0.1 rating in Adults 18-49. In the DVR ratings, viewership might grow 35% and the demo number would add two tenths of a ratings point.

Live+Same Day Ratings
 (Saturdays at 8 p.m., on Hallmark)

Date	Viewers*	A18-34	A18-49	A25-54
07/18/15	1.46		0.1
07/25/15	1.57		0.1
08/01/15	1.62		0.2
08/08/15	1.59		0.2
08/15/15.	1.65		0.2
08/22/15	1.66		0.1
08/29/15	1.61		0.1
09/05/15	1.58		0.1
09/12/15	1.75		0.1
09/19/15	1.69		0.1
09/26/15	2.05		0.2

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
07/18/15		0.2
07/25/15
08/01/15
08/08/15		0.3
08/15/15
08/22/15		0.2		0.3
08/29/15
09/05/15			2.23
09/12/15	2.30	0.3	2.41	0.3
09/19/15
09/26/15

* - in millions

Season 2 Ratings Review