2015 Commercial Cost Survey: Monday Nights
The most expensive ad of the night is a 30 second spot on THE BIG BANG THEORY. it is the #2 program of network TV, commanding a strong $344,000 per spot. That is up about $3,500 from 2014. CBS also has the cheapest ad spot, of the Big 4 networks, as NCIS:LA now only grabs $110,000 per spot.
ABC has the lowest average on the night, of the Big 4, at about $115k per commercial. CASTLE has the biggest year-to-year drop, discounting 2015 by 20% from 2014's price.
NBC has the largest average at around $230,000 a commercial. Surising to see THE VOUCE drop 12%, year-to-year, but 2014 did not rate as high as 2013. Although BLINDSPOT is the #3 highest priced show of the night, it is a drop of $over $70k from what NBC was commanding for THE BLACKLIST, last fall.
FOX did take a big hit from last year. The 2014 average was over $190,000 between GOTHAM and SLEEPY HOLLOW. Now, GOTHAM and MINORITY REPORT only average $135,000.
The CW id down on its nightly average, but JANE THE VIRGIN is up from last year's rate. Based on the ad rate, CRAZY EX-GIRLFRIEND is not expected to do the numbers THE ORIGINALS produced on Monday nights, in 2014.
Program | Net | 2015 Price | 2014 Price | Change |
DWTS | ABC | $115,962 | $118,606 | -2% |
Castle | ABC | $113,149 | $141,560 | -20% |
The Big Bang Theory | CBS | $348,300 | $344,827 | 1% |
Life In Pieces | CBS | $192,379 | - | - |
SuperGirl | CBS | $147,933 | - | - |
Scorpion | CBS | $142,108 | $148,071 | -4% |
NCIS: LA | CBS | $109,940 | $127,932 | -14% |
Crazy Ex-Girlfriend | CW | $23,159 | - | - |
Jane The Virgin | CW | $25,034 | $23,400 | 7% |
Gotham | FOX | $151,080 | $181,575 | -17% |
Minority Report | FOX | $120,388 | - | - |
The Voice | NBC | $240,502 | $274,157 | -12% |
Blindspot | NBC | $209,700 | - | - |
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