Ratings Review: SCREAM (Season One)

The freshman season of SCREAM: THE TV SERIES was not a very positive one, as it struggled to draw viewers, of any age, to the series. The premiere episodes was the only episode to draw over one million viewers and the low point of the season, featured viewership at half that mark. it is a wonder that MTV did renew the series for a second season,

The Live+SD ratings for SCREAM averaged just 750,000 viewers, a 0.5 rating in Adults 18-34, a 0.3 rating in Adults 18-49 and a 0.2 rating in Adults 25-54.

The DVR ratings ad roughly another 0.3 points to the A18-49 demographic, by the seventh day of viewing. Not a great rate of growth, but it may have been enough to let MTV see ow the series can do, in the long term.

Live+Same Day Ratings
 (Tuesdays at 10 p.m., on MTV)

Date	Viewers*	A18-34	A18-49	A25-54
06/30/15	1.03	0.7	0.5	0.3
07/07/15	0.81	0.4	0.4	0.3
07/14/15	0.87	0.5	0.4	0.3
07/21/15	0.80	0.5	0.3	0.2
07/28/15	0.75	0.4	0.3	0.2
08/04/15	0.68	0.5	0.3	0.2
08/11/15	0.64	0.4	0.3	0.2
08/18/15	0.65	0.5	0.3	0.2
08/25/15	0.55	0.4	0.3	0.2
09/01/15	0.76	0.4	0.3	0.3

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
06/30/15
07/07/15
07/14/15
07/21/15
07/28/15		0.5		0.6
08/04/15		0.6		0.6
08/11/15		0.6		0.6
08/18/15		0.6		0.7
08/25/15				0.6
09/01/15		0.6		0.6

* - in millions