Ratings Review: DEVIOUS MAIDS (Season Three)

DEVIOUS MAIDS is currently one of Lifetime's stronger series, especially in the younger demographics It attracts about 2.5 million viewers each episode and hovers around a solid one rating in the A18-49 demo. As long as the series can maintain those numbers, it could see a long run on TV.

In the Live+SD ratings, DEVIOUS MAIDS averages 1.36 million viewers, a 0.5 rating in both the A18-34 and A18-49 demographics and a 0.6 rating in the A25-54 demographic. Not great, but solid numbers.

In the Live+3 ratings, the series will ad about 900,000 viewers and three tenths of a point to the demo ratings. By the Live+7 ratings, the averages total to 2.4 million viewers (+76%) and a 0.9 demo rating (+125%). Very good growth for a network that targets a certain demographic to the channel.

Live+Same Day Ratings
 (Mondays at 9 p.m., on Lifetime)

Date	Viewers*	A18-34	A18-49	A25-54
06/01/15	1.47	0.5	0.5	0.6
06/08/15	1.42	0.6	0.6	0.6
06/15/15	1.34	0.5	0.5	0.5
06/22/15	1.14	0.4	0.4	0.5
06/29/15	1.34	0.5	0.5	0.6
07/06/15	1.34	0.5	0.5	0.6
07/13/15	1.35	0.5	0.5	0.6
07/20/15	1.17	0.4	0.4	0.5
07/27/15	1.27	0.3	0.4	0.5
08/03/15	1.41	0.4	0.4	0.6
08/10/15	1.34	0.5	0.4	0.5
08/17/15	1.52	0.4	0.5	0.6
08/24/15	1.53	0.5	0.6	0.7

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
06/01/15	2.22	0.8	2.38	0.9
06/08/15	2.29		2.45	1.0
06/15/15	2.24	0.9	2.45	0.9
06/22/15	2.02	0.8	2.24	0.9
06/29/25	2.31	0.9	2.57	1.0
07/06/15	2.38	0.9	2.56	1.0
07/13/15	2.39	0.9
07/20/15	2.17	0.8
07/27/15	2.14	0.8	2.33	0.8
08/03/15		0.8		0.8
08/10/15	2.30	0.8	2.45	0.9
08/17/15	2.29	0.8	2.51	0.9
08/24/15	2.26	0.8	2.42	0.9

* - in millions