Ratings Review: POWER (Season Two)

POWER has become a relatively strong performer, for Starz, over the last two seasons. It is pulling ratings as good as most basic cable series, despite being in less than one third of the homes. Starz, and POWER, are showing Showtime how to draw viewers, with a limited base.

In the Live+SD ratings, POWER averaged 1.27 million viewers, a 0.4 rating in the A18-34 demo, a 0.6 rating in the A18-49 demo and a 0.7 rating in the A25-54 demo.

The Live+3 ratings would add about one million viewers and 67% in the demo, to the L+SD numbers. The rise to the Live+7 ratings were minimal, adding a small percentage to the averages.

Live+Same Day Ratings
 (Saturdays at 9 p.m., on Starz)

Date	Viewers*	A18-34	A18-49	A25-54
06/06/15	1.43	0.4	0.6	0.7
06/13/15	1.12	0.4	0.5	0.6
06/20/15	1.14	0.3	0.5	0.5
06/27/15	1.30	0.4	0.6	0.7
07/04/15	preempted
07/11/15	1.25	0.4	0.6	0.7
07/18/15	1.25	0.4	0.5	0.7
07/25/15	1.26	0.3	0.6	0.7
08/01/15	1.04	0.3	0.5	0.6
08/08/15	1.37	0.4	0.7	0.8
08/15/15	1.54	0.4	0.7	0.8

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
06/06/15		0.9		0.9
06/13/15	1.85		2.03	1.0
06/20/15		0.8		0.9
06/27/15		1.0	2.21	1.0
07/04/15	preempted
07/11/15		0.9		1.0
07/18/15	2.12	1.0
07/25/15	2.07	1.0
08/01/15	1.97	1.0	2.13	1.0
08/08/15		1.2	2.50	1.3
08/15/15	3.39	1.1		1.1

* - in millions