Ratings Review: BABY DADDY (Season Four)

The comedy crunch hit the ABC Family sitcom, BABY DADDY. The ratings for season four are about half of what the series drew in season one, just three years ago. Not a single episode of the summer part of the season managed to draw one million viewers. I wonder what ABC Family sees in the series, to give it a fifth season order?

In the Live+SD ratings, BABY DADDY averaged 770,000 viewers, a 0.4 rating in the A18-34 demo, a 0.35 rating in the A18-49 demo and just a 0.3 rating in the A125-54 demo. It is obviously a young viewers series.

In the DVR ratings, with few data points, the series adds about 50-80% to its L+SD numbers. The starting numbers are so low that a large percentage is still a small overall number.

Live+Same Day Ratings
 (Wednesdays at 8:30 p.m., on ABC Family)

Date	Viewers*	A18-34	A18-49	A25-54
06/03/15	0.78	0.4	0.3	0.3
06/10/15	0.74	0.5	0.4	0.3
06/17/15	0.64	0.3	0.3	0.3
06/24/15	0.81	0.4	0.3	0.3
07/01/15	0.84	0.5	0.4	0.3
07/08/15	0.76	0.4	0.4	0.4
07/15/15	0.71	0.4	0.3	0.3
07/22/15	0.62	0.3	0.3	0.2
07/29/15	0.92	0.5	0.4	0.3
08/05/15	0.91	0.4	0.4	0.3

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
06/03/15				0.6
06/10/15	1.44
06/17/15		0.6		0.6
06/24/15	1.24	0.6		0.7
07/01/15
07/08/15		0.6
07/15/15
07/22/15
07/29/15				0.8
08/05/15

* - in millions