Ratings Review: ABOUT A BOY (Season Two)

As a late spring series, last season, ABOUT A BOY was lucky it had THE VOICE as its lead in, in 2014. This season, it was not so lucky and the series was axed within a year of its series premiere.

You could see it last season, that viewers just didn't click with the series, but the inflated numbers by having THE VOICE as its lead in, excited NBC to renewing the series for a second season. That was a mistake.

The Live+SD ratings averaged just 3.54 million viewers and a 1.0 rating in Adults 18-49. The Live+3 ratings only grew by 30%, in the demo, and less than a million viewers. Not even the DVR brought back those viewers from last spring.

The L+7 originals are increased by an average +36% in 18-49 rating 1.1 million viewers overall going from L+SD to L+7.

ABOUT A BOY (Tuesdays at 9:30 p.m., on NBC)

Date	Viewers*	A18-49	L+3	L+7
10/14/14	5.83	1.7	6.80(2.0)
10/21/14	4.63	1.4	5.60(1.7)
10/28/14	4.11	1.2	4.90 (1.5)
11/04/14	3.52	0.9	4.40 (1.2)
11/11/14	preempted
11/18/14	4.21	1.3	5.20 (1.6)
11/25/14	3.05	1.0	3.90 (1.3)
12/02/14	4.21	1.1	5.00 (1.4)
12/09/14	3.68	0.9	4.40 (1.1)
12/16/14	preempted
12/23/14	preempted
12/30/14	preempted
01/06/15	2.69	0.8	3.50 (1.1)	(1.2)
01/13/15	2.79	0.9	3.60 (1.1)
01/20/15	preempted
01/27/15	2.80	0.8	3.60 (1.1)
02/03/15	2.86	0.9	3.70 (1.3)
02/10/15	2.70	0.9	3.50 (1.1)
02/17/15	2.41	0.7	3.20 (1.0)
02/24/15	done?

* - in millions