Ratings Review: PARENTHOOD (Season Six)

The second go at a TV version of the 1989 movie PARENTHOOD was a relative success, depending on your parameters and definition of the the word. It did last 103 episodes, 91 episode more than the failed 1990 sitcom. It was never anything close to a ratings hit, but airing on the ratings challenged NBC allowed it to continue, when most other NBC series did far worse.

The final season was consistent with its ratings, usually grabbing 4.5 million viewers and a low to mid-one in the demo rating. inly the series finale was able to get more than five million viewers, but failed to even get six million.

The DVR ratings show good percentage of growth, but as I have said before, a 70% jump from a small number, is still a small number. L+3 averages were roughly 6.2 million viewers and a 2.1 demo rating. L+7 averages in the A18-49 demographic was around a 2.3 rating. PARENTHOOD was the
#2 most upscale series, indexing at a 163 in A18-49 homes, with $100k+ incomes.

For the season, PARENTHOOD averaged 4.04 million viewers and a 1.2 rating in Adults 18-49, for it's Live+SD ratings. To me, this drama of a comedy ranks right up their with the THE BRADY's drama, based on THE BRADY BUNCH sitcom.

PARENTHOOD (Thursdays at 10 p.m., on NBC)

Date	Viewers*	A18-49	L+3	L+7
09/25/14	4.26	1.4	6.51 (2.3)	(2.5)
10/02/14	4.34	1.3	6.50 (2.2)	(2.4)
10/09/14	4.25	1.3	6.09 (2.1)
10/16/14	4.20	1.3	6.32 (2.2)	(2.3)
10/23/14	3.95	1.2	5.90 (1.9)	(2.1)
10/30/14	3.89	1.1	6.00 (2.0)	(2.2)
11/06/14	3.96	1.3	5.90 (2.0)	6.32 (2.2)
11/13/14	3.61	1.0	5.70 (1.9)	(2.0)
11/20/14	3.99	1.3		(2.2)
11/27/14	preempted
12/04/14	preempted
12/11/14	preempted
12/18/14	preempted
12/25/14	preempted
01/01/15	1.43	0.4	(R)
01/08/15	4.63	1.4	6.60 (2.3)	6.94 (2.4)
01/15/15	4.12	1.2	6.20 (2.1)	6.49 (2.2)
01/22/15	4.40	1.3	6.70 (2.3)	7.01
01/29/15	5.46	1.7		8.20 (2.8)

* - in millions