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Final Broadcast Ratings: October 30, 2014

After seven weeks of THURSDAY NIGHT FOOTBALL, CBS premiered its 2014 fall lineup for the night. THE BIG BANG THEORY kicked things off in its usual dominating fashion, pulling in 16.3 million viewers and a 4.1 rating in Adults 18-49. The demo rating is a season low, but viewership is near the season average. However, there were a couple CBS affiliates that preempted the network schedule for local programming.

MOM's season premiere was not bad. It retained 68% of the total audience delivered by BIG BANG, and 66% in the A18-49 demographic. It is not far off from what THE MILLERS was holding out of BIG BANG, last year.

TWO AND A HALF MEN dropped less than 5% of the A18-49 demographic from MOM, but did drop few near one million total viewership. That lead into the new comedy, THE MCCARTHYS. It pulled in 8.1 million viewers and a so-so 1.7 demo rating, holding onto about 80% of total viewership and 70% in the demo. Good, but not great. Unless things change over the November sweeps, expect the McCarthys to be the first cancellation by CBS, this season.

ABC was the top network in the A18-49 ratings, but things are not looking good for HOW TO GET AWAY WITH MURDER. Week-to-week, the freshman drama dropped over a half million viewers and more than 10% in the demo. Since the series premiere, five weeks ago, HTGAWM has lost nearly 6 million viewers and just under one-third of the demographic ratings. It is still the top new drama of the season, in the demo, but the return of ELEMENTARY does hurt it.

All four NBC programs saw ratings drop, week-to week, with A TO Z seeing the biggest losses. The freshman comedy dropped 22% in the demo and 17% in viewers.As I predicted earlier today, in the prelimary ratings posting, A TO Z was the next series cancelled, along with BAD JUDGE. Each will run its initial 13 episodes before going off the air.

Preliminary L+SD Network Averages:
ABC - 8.1 million viewers, 2.5 rating in A18-49
CBS - 10.1 million viewers, 2.2 rating in A18-49
CW - 1.4 million viewers, 0.7 rating in A18-49
FOX - 4.4 million viewers, 1.0 rating in A18-49
NBC - 3.8 million viewers, 1.0 rating in A18-49

Time Net Program P2+* A18-49 L+3^ L+7^
8:00 ABC Great Pumpkin 6.25 1.7
9:00 ABC Scandal 9.32 3.1 13.30(4.4) 14.00(4.6)
10:00 ABC HTGAWM 8.68 2.7 12.40(3.9) 13.10(4.1)
8:00 CBS The Big Bang Theory 16.25 4.1
8:30 CBS Mom 11.13 2.5
9:00 CBS Two And A Half Men 10.29 2.4
9:30 CBS The McCarthys 8.08 1.7
10:00 CBS Elementary 7.57 1.2
8:00 CW The Vampire Diaries 1.58 0.8
9:00 CW Reign 1.23 0.5
8:00 FOX Bones 5.60 1.3 (2.0) (2.2)
9:00 FOX Gracepoint 3.31 0.8 (1.2) (1.3)
8:00 NBC The Biggest Looser 4.42 1.1 5.10(1.4) 5.40(1.5)
9:00 NBC Bad Judge 3.90 0.9 5.00(1.3) 5.20(1.4)
9:30 NBC A to Z 2.49 0.7 3.10(0.9) 3.20(1.0)
10:00 NBC Parenthood 3.89 1.1 5.80(1.9) 6.20(2.1)
* - total viewers, in millions
^ - projected Live+3 and Live+7:
millions of viewers(18-49 demo rating)



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