Final Broadcast Ratings: October 2, 2014

The second Thursday night of the new season featured five premieres, including the first of the CW programs to kick off their 2014-15 season. THE VAMPIRE DIARIES collected 1.8 million viewers and a 0.9 rating in Adults 18-49. That is down 800,000 viewers and 25% in the demo, from the 2013 season premiere. We'll see if Live+3 ratings make up the difference.

REIGN kicked off it's second season with a meager 1.0 million viewers and a 0.4 demo rating. Compared to the series premiere, last year, REIGN lost half of the A18-49 ratings and total viewers. The series was in decline last winter/spring, so it is no surprise to see REIGN struggle in the fall.

NBC gave us their first two new sitcoms, staring off with BAD JUDGE. the comedy drew 5.8 million viewers and a 1.3 rating in Adults 18-49. Year-to-year, that is up in total viewers, by 1.4 million viewers, to the premiere of SEAN SAVE THE WORLD. But, the A18-49 numbers are down one tenth of a point from the defunct sitcom. Not a great start, but it could have been worse... much worse.

The second NBC comedy, A TO Z, fell about 20% from its lead in, grabbing 4.8 million viewers and a 1.2 demo rating. It didn't even come close to THE MICHAEL J FOX SHOW, episode three, from a year ago.

The final premiere of the night, GRACEPOINT, was a bit underwhelming. The UK remake lost to NBC during the hour, finishing four in the hour. Only PARENTHOOD drew less viewers, from the Big 4 networks, and tied A TO Z for the low Demo ratings of the night. Not a good start for yet another FOX series. 

Let's have a look at the week-to-week gains/losses from last Thursday's premieres.

GREY'S ANATOMY - down 700k in viewers and -13% in the A18-49 ratings.
SCANDAL - down 1.5 million viewers and -13% in the A18-49 ratings.
HTGAWM - down 2.3 million viewers and -15% in the A18-49 ratings.

BONES - up 100,000 viewers and down one tenth of a ratings point, in the demo.

PARENTHOOD -  even in viewers and -7% in the demo ratings

Final L+SD Network Averages:

ABC - 10.7 million viewers, 3.1 rating in A18-49

CBS - 15.4 million viewers, 5.4 rating in A18-49

CW - 1.4 million viewers, 0.7 rating in A18-49

FOX - 5.6 million viewers, 1.4 rating in A18-49

NBC - 4.8 million viewers, 1.3 rating in A18-49

Time	Net	Program	P+2*	A18-49	L+3^	L+7^
8:00	ABC	Grey's Anatomy	9.44	2.7	14.20(3.8)	15.30(4.1)
9:00	ABC	Scandal	10.70	3.4	15.20(4.7)	16.00(4.9)
10:00	ABC	HTGAWM	12.15	3.3	17.20(4.6)	18.00(4.8)
8:00	CBS	TNFKick-Off	8.80	2.5
8:30	CBS	TNF (MIN v GB)	16.54	5.9
8:00	CW	The Vampire Diaries	1.81	0.9
9:00	CW	Reign	1.01	0.4
8:00	FOX	Bones	6.41	1.5	(2.1)	(2.7)
9:00	FOX	Gracepoint	4.76	1.2	(1.5)	(1.6)
8:00	NBC	The Biggest Looser	4.64	1.3	5.60(1.6)	5.80(1.7)
9:00	NBC	Bad Judge	5.84	1.3
9:30	NBC	A to Z	4.79	1.2
10:00	NBC	Parenthood	4.34	1.3	6.50(2.1)	6.90(2.3)

* - total viewers, in millions
^ - projected Live+3 and Live+7:
millions of viewers(18-49 demo rating)