Primetime Cable Ratings: August 31, 2014
With the holiday weekend extending into Monday, NASCAR ran a nice race on Sunday night. ESPN drew a respectable 5.2 million viewers and a 1.3 rating in Adults 18-49. This also marked the first race back for Tony Stewart after his short track incident, earlier in August.The top show of the night in the A18-49 demographic was KEEPING UP WITH THE KARDASHIANS, pulling a 1.5 rating, and topping the NASCAR RACE. But with little else to compete, no THE LAST SHIP or TRUE BLOOD, it was a somewhat easy victory.
| Rank | Show | Net | Time | Viewers* | A18-49 |
| 1 | NASCAR Sprint Cup | ESPN | 7:30 PM | 5.21 | 1.3 |
| 2 | Kardashians | E | 9:00 PM | 2.85 | 1.5 |
| 3 | NASCAR Pre-Race | ESPN | 7:00 PM | 2.67 | 0.7 |
| 4 | NCIS | USA | 8:00 PM | 2.45 | 0.4 |
| 5 | Falling Skies | TNT | 10:00 PM | 2.43 | 0.5 |
| 6 | Falling Skies | TNT | 9:00 PM | 2.39 | 0.5 |
| 7 | NCIS | USA | 10:00 PM | 2.24 | 0.3 |
| 8 | NCIS | USA | 9:00 PM | 2.19 | 0.3 |
| 9 | NCIS | USA | 7:00 PM | 2.16 | 0.3 |
| 10 | The Strain | FX | 10:00 PM | 1.91 | 0.9 |
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