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Preliminary Ratings: Thursday 09/11/14

CBS kicked off it's first ever THURSDAY NIGHT FOOTBALL game by more than doubling up last year's premiere game, posting the best CBS primetime deliver since may of 2006 and increasing the year-to-year ratings by more than 200%. And, this is just with the preliminary numbers. We could see a significant increase once final ratings are released, this evening.

Also premiering on the night was THE BIGGEST LOSER, scoring 5.4 million viewers and a 1.6 rating in Adults 18-49. That is down 1.8 million viewers and 30% in the demo, from last year's premiere episode. However, TBL was the highest rated program, outside of Football coverage.

FOX, ABC and CW all posted insignificant numbers, however, ABC's original episode of THE QUEST was the lowest rated program of the night, from the BIG 4 networks.

Preliminary Network Averages:
ABC - 2.1 million viewers, 0.6 rating in A18-49
CBS - 15.2 million viewers, 5.2 rating in A18-49
CW - 0.7 million viewers, 0.3 rating in A18-49
FOX - 2.5 million viewers, 0.7 rating in A18-49
NBC - 5.0 million viewers, 1.4 rating in A18-49

Time Net Program Viewers* A18-49 +/-
8:00 ABC The Quest 1.80 0.5
10:00 ABC Shark Tank [R] 2.60 0.7 44%
8:00 CBS Thursday Night Football Kick-Off 11.90 3.5
8:30 CBS TNF (PIT v BAL) 15.90 5.5 34%
8:00 CW The Vampire Diaries [R] 0.70 0.3
9:00 CW The Originals [R] 0.60 0.2 -14%
8:00 FOX Hell's Kitchen [R] 2.50 0.8
9:00 FOX Bones [R] 2.50 0.6 0%
8:00 NBC The Biggest Looser 5.40 1.6
8:45 NBC The Secret Lives of Pets 4.20 1.0 -22%
* - in millions


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