Ratings Review: HART OF DIXIE (Season Three)
HART OF DIXIE is now one of the weaker, if not the weakest, show on the CW. On two separate nights, it barely draws a million viewers, or less, and yet, is renewed for a fourth season. It is moves like this that holds the CW back.
Monday nights were a lot kinder to HART OF DIXIE than Friday nights. Every Monday night episode did draw at least one million viewers. On Fridays, just once did the series cross over the 7 figure mark. The Demographic ratings are not much to boast about either.
The LIVE+7 numbers do have a"high" percentage growth, but the real numbers are just a few hundred thousand more, in total viewership. The demo ratings do nearly double, but as I have said many times before, the doubling of a small number, is still a small number.
For the season, HART OF DIXIE averaged 960,000 viewers and a 0.3 rating in Adults 18-49, for the 23 airings, including one repeat episode. DIXIE is back in 2014-15, but as a mid-season replacement.
Monday nights were a lot kinder to HART OF DIXIE than Friday nights. Every Monday night episode did draw at least one million viewers. On Fridays, just once did the series cross over the 7 figure mark. The Demographic ratings are not much to boast about either.
The LIVE+7 numbers do have a"high" percentage growth, but the real numbers are just a few hundred thousand more, in total viewership. The demo ratings do nearly double, but as I have said many times before, the doubling of a small number, is still a small number.
For the season, HART OF DIXIE averaged 960,000 viewers and a 0.3 rating in Adults 18-49, for the 23 airings, including one repeat episode. DIXIE is back in 2014-15, but as a mid-season replacement.
HART OF DIXIE (Mondays at 8 p.m., on The CW)
Date | Viewers* | A18-49 | L+3 | L+7 |
10/0713 | 1.03 | 0.4 | 1.46 (0.6) | (0.7) |
10/14/13 | 1.06 | 0.4 | (0.7) | |
10/21/13 | 1.05 | 0.4 | (0.8) | |
10/28/13 | 1.05 | 0.4 | ||
11/04/13 | 1.00 | 0.4 | (0.7) | |
11/11/13 | 1.11 | 0.4 | ||
11/18/13 | 1.03 | 0.4 | ||
11/25/13 | 1.01 | 0.4 | (0.7) | |
12/02/13 | preempted | |||
12/09/13 | preempted | |||
12/16/13 | preempted | |||
12/23/13 | preempted | |||
12/30/13 | preempted | |||
01/06/14 | 0.67 | 0.2 | (R) | |
01/13/14 | 1.19 | 0.5 | ||
01/20/14 | 1.00 | 0.4 | ||
01/27/14 | 1.16 | 0.4 | (0.6) | |
02/03/14 | 1.21 | 0.4 | (0.7) | |
02/10/14 | 1.03 | 0.3 | 1.61 (0.7) |
* - in millions
HART OF DIXIE (Fridays at 9 p.m., on The CW)
Date | Viewers* | A18-49 | L+3 | L+7 |
03/21/14 | 1.03 | 0.3 | ||
03/28/14 | 0.94 | 0.3 | (0.6) | |
04/04/14 | 0.73 | 0.2 | ||
04/11/14 | 0.81 | 0.3 | (0.5) | |
04/18/14 | 0.80 | 0.3 | ||
04/25/14 | 0.75 | 0.3 | ||
05/02/14 | 0.70 | 0.2 | ||
05/09/14 | 0.76 | 0.3 | ||
05/16/14 | 0.88 | 0.4 |
No comments