CW Weekly Ratings: March 24 - 28, 2014

As the new series push forward, the staying power may not have been a strong as originally thought. STAR CROSSED is looking just as bad, if not worse, than what HART OF DIXIE was getting in the Monday night time slot. Ratings have pretty much been nothing but down hill for the freshman series, with no signs of an end.

THE 100 looked to be a strong new entry for The CW, but in week two, it lost about a half of a million viewers. For the CW, that is a big chunk, given the low numbers to start with.

For the week, The CW averaged 1.62 million viewers and a 0.6 rating in Adults 18-49. The CW is close to finding a relatively strong schedule. IMO, they need to dump the Monday night shows and HART OF DIXIE and focus on those spots. If they can improve, the network will dramatically improve.

Day	Time	Net	Program	Viewers*	A18-49
Mon	8:00	CW	Star Crossed	0.88	0.3
Mon	9:00	CW	Beauty & The Beast	0.78	0.3
Tue	8:00	CW	The 100 [R]	1.57	0.5
Tue	9:00	CW	Supernatural	2.25	1.0
Wed	8:00	CW	Arrow	2.62	0.9
Wed	9:00	CW	The 100	2.27	0.7
Thu	8:00	CW	The Vampire Diaries	1.73	0.8
Thu	8:00	CW	Reign	1.40	0.6
Fri	8:00	CW	Whose Line Is It Anyway?	1.83	0.5
Fri	8:30	CW	Whose Line Is It Anyway? [R]	1.70	0.5
Fri	9:00	CW	Hart of Dixie	0.94	0.3

* - in millions