Primetime Cable Ratings: March 21, 2014
March Madness basketball dominated the cable scene, Friday night, as TNT and TBS place four segments in the top 10. TNT's coverage took the top two sports, averaging over 3.2 million viewers, before the late game, at 10 p.m.GOLD RUSH may have not been on, but DISCOVERY'S next Friday night reality series, SONS OF GUNS, drew just 1.7 million viewers. Nothing close to the stronger showing of GOLD RUSH.
| Rank | Show | Net | Time | Viewers* | A18-49 |
| 1 | NCAA Tournament | TNT | 7:30 PM | 3.74 | 1.2 |
| 2 | NCAA Tournament | TNT | 9:45 PM | 2.70 | 0.9 |
| 3 | WWE Smackdown | SYFY | 8:00 PM | 2.60 | 0.8 |
| 4 | NCAA Tournament | TBS | 9:45 PM | 2.47 | 0.9 |
| 5 | Dog with a Blog | DSNY | 8:30 PM | 2.38 | 0.4 |
| 6 | Law & Order: SVU | USA | 8:00 PM | 2.19 | 0.6 |
| 7 | NCAA Tournament | TNT | 10:00 PM | 1.85 | 0.7 |
| 8 | Sons Of Gins | DISC | 9:00 PM | 1.74 | 0.8 |
| 9 | Movie: Paul Blart/Mall Cop | NAN | 9:00 PM | 1.65 | 0.4 |
| 10 | American Dad | ADSW | 10:30 PM | 1.62 | 0.7 |
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