Preliminary Ratings: Wednesday 03/19/14

The CW premiered the new science fiction based drama, THE 100, on Wednesday night and the initial results look relatively spectacular. THE 100 drew 2.7 million viewers and posted a 0.9 rating in Adults 18-49. It INCREASED from it's lead in, ARROW, which is usually the most watched show in the CW, by 13% in both viewers and demographic ratings. Obviously, this is by far a better performance than the previous time slot occupant, THE TOMORROW PEOPLE, has done all season. If the audience returns, this is a shoe-in for a quick renewal, by the CW.

SURVIVOR may be coming up on it's 14th anniversary, but it is still a strong performer  in the ratings. In this 28th season, SURVIVOR was the #1 show of the night, grabbing a 2.4 rating in Adults 18-49, plus a strong 9.6 million viewers. CBS was wise to give an early renewal for two more cycles.

NBC was sub-par on the night. Each of the three dramas were down from last week, with CHICAGO PD dropping the most, 12% in the demo rating. With both LAW & ORDER: SVU and CHICAGO PD joining CHICAGO FIRE with renewals yesterday, this performance is not exactly a positive reinforcement of the decision. But, it is the spring time.

Speaking of dropping in the ratings, AMERICAN IDOL continues to slide. Week-to-week, it is down another 6% in viewers and 8% in the A18-49 ratings. At this rate, we could see IDOL pull a sub-two in the demo ratings, very soon.
 

Preliminary Network Averages:

ABC - 3.8 million viewers, 1.1 rating in Adults 18-49

CBS - 9.9 million viewers, 2.2 rating in Adults 18-49

CW - 2.5 million viewers, 0.9 rating in Adults 18-49

FOX - 9.7 million viewers, 2.2 rating in Adults 18-49

NBC - 5.2 million viewers, 1.4 rating in Adults 18-49

Time	Net	Program	Viewers*	A18-49	+/-
8:00	ABC	The Middle [R]	5.10	1.3
8:30	ABC	Suburgatory [R]	4.10	1.1	-20%
9:00	ABC	Modern Family [R]	10.00	1.7	146%
9:30	ABC	Mixology	3.60	1.2	-64%
10:00	ABC	Nashville [R]	2.45	0.6	-32%
8:00	CBS	Survivor	9.60	2.4
9:00	CBS	Criminal Minds	10.10	2.2	5%
10:00	CBS	CSI	10.10	2.0	0%
8:00	CW	Arrow	2.40	0.8
9:00	CW	The 100	2.70	0.9	13%
8:00	FOX	American Idol	9.70	2.2
8:00	NBC	Revolution	4.30	1.2
9:00	NBC	Law & Order: SVU	5.70	1.5	31%
10:00	NBC	Chicago PD	5.70	1.4	0%

* - in millions