Ratings Review: THE BIGGEST LOSER (Fall 2013)

THE BIGGEST LOSER is a solid program for NBC. It is no longer a hit reality show, but it helps fill the gap in the schedule. especially in between seasons of THE VOICE.

 The return of Jillian Michaels did help bring the viewership numbers up, but like most series now, it did slip a little in the A18-49 ratings. The one instance of LIVE+7 ratings we found, the series does decently with time-shifted viewing.

For the season, THE BIGGEST LOSER averaged 6.66 million viewers and a 1.9 rating in Adults 18-49. I am sure the series will find a another run in next season, but, IF, and that is a big IF, NBC can find some traction with it's mid-season shows, after the Olympics, TBL could either find itself out or, at the very lease, relegated to a summer run.

THE BIGGEST LOSER (Tuesdays at 8 p.m., on NBC)

Date	Viewers*	A18-49	L+3	L+7
10/15/13	7.16	2.3
10/22/13	6.70	2.0
10/29/13	6.05	1.8
11/05/13	6.82	2.1
11/12/13	6.26	1.8
11/19/13	6.49	1.9
11/26/13	6.61	2.0
12/03/13	6.76	2.1
12/10/13	6.24	1.9
12/17/13	6.99	2.0		7.89 (2.4)
12/24/13	preempted
12/31/13	preempted
01/07/14	5.46	1.7
01/14/14	5.56	1.7
01/21/14	6.72	1.9
01/28/14	6.56	1.7
02/04/14	7.45	2.2

* - in millions