Preliminary Ratings: Thursday 02/20/2014

It was day #15 of Olympic coverage on NBC and the length of the games are beginning to take its toll. Week-to-week, the games lost three million viewers and a full ratings point in Adults 18-49. But, the near 20 million viewers is still a dominating performance over the rest of American TV.

The season finale of the low viewed cooking series THE TASTE did not attract much above it's average in recent weeks. Just 3.2 million viewers bothered to watch the competition. ABC was easily the #4 network of the night.

AMERICAN IDOL posted a season low with a little over 9 million viewers and a 2.4 demo rating. This caped off a three night event week for the series that finished with a dud, instead of a bang.

CBS was again an all repeat lineup, but it nearly overtook FOX in both viewers and demo ratings. CBS gave MOM a bit of a push with a special airing after BIG BANG. The freshman comedy performed about the same as repeats of THE MILLERS has done in the slot. Moving TWO AND A HALF MEN, to 9 p.m., looks to give a more consistent flow of the ratings for the last two hours of the night.
 

Preliminary Network Averages:

ABC - 3.0 million viewers, 0.8 rating in Adults 18-49

CBS - 6.6 million viewers, 1.6 rating in Adults 18-49

CW - 0.8 million viewers, 0.2 rating in Adults 18-49

FOX - 6.6 million viewers, 1.7 rating in Adults 18-49

NBC - 19.9 million viewers, 4.9 rating in Adults 18-49

Time	Net	Program	Viewers*	A18-49	+/-
8:00	ABC	The Taste	3.20	0.9
10:00	ABC	Scandal [R]	2.50	0.7	-22%
8:00	CBS	The Big Bang Theory [R]	10.10	2.6
8:30	CBS	Mom [R]	7.20	1.8	-29%
9:00	CBS	Two and a Half Men [R]	6.50	1.6	-10%
9:30	CBS	The Millers [R]	5.40	1.3	-17%
10:00	CBS	Elementary [R]	5.30	1.3	-2%
8:00	CW	The Originals [R]	0.90	0.2
9:00	CW	Arrow [R]	0.70	0.2	-22%
8:00	FOX	American Idol	9.20	2.4
9:00	FOX	Rake	4.00	1.1	-57%
8:00	NBC	Winter Olympics: Day 15	19.90	4.9

* - in millions