CW Weekly Ratings: February 3 - 7, 2014

All four of the big gun series, from the CW, fell in the ratings, in both total viewers and demo ratings. The hrdest fall was from THE ORIGINALS, which lost over 300,000 viewers, week-to-week. THE VAMPIRE DIARIES dropped 18% in the A18-49 ratings, compared to last week.

For the week, the CW averaged 1.64 million viewers and a 0.6 rating in Adults 18-49. That is down, a bit, from last week. Lower averages should be the norm, for the CW, until after the Olympics.

Day	Time	Net	Program	Viewers*	A18-49
Mon	8:00	CW	Hart of Dixie	1.21	0.4
Mon	9:00	CW	Beauty & The Beast	0.93	0.4
Tue	8:00	CW	The Originals	2.10	0.9
Tue	9:00	CW	Supernatural	2.46	1.0
Wed	8:00	CW	Arrow	2.86	1.0
Wed	9:00	CW	The Tomorrow People	1.39	0.5
Thu	8:00	CW	The Vampire Diaries	2.16	0.9
Thu	8:00	CW	Reign	1.64	0.6
Fri	8:00	CW	Movie: Attack of the Block	0.83	0.2

* - in millions