Twitter TV Ratings: January 23, 2014

Three of the top four programs, in the Twitter Ratings chart for Thursday, consist of the lower rated pregames in the Nielsen ratings. The #1 program THE VAMPIRE DIARIES was the second least viewed program of the night, yet it tops all TV programs on Twitter activity.

NBC sitcoms COMMUNITY and PARKS & REC are always near the bottom of viewership and young demographic ratings, yet it beat shows like THE BIG BANG THEORY, THE TASTE and PARENTHOOD.

Measuring how many twitter accounts see a post of a TV program is really in no way indicative of the success of the series. Just because a tweet is seen, does not mean that user is watching the program or even interacting with it, in any way.