Twitter TV Ratings: January 15, 2014

AMERICAN IDOL returned with a bang Wednesday night, easily being the most active TV show in social media. The season premiere not only grabbed big numbers in the Nielsen TV ratings, but it produce big numbers on Twitter. Over 4.7 million unique Twitter accounts received tweets about the show, generating 18.1 million impressions on those tweets. AI had more than double the audience AMERICAN HORROR STORY (#2) hauled in and nearly five time the audience DUCK DYNASTY (#3) had on the night.

AMERICAN IDOL also out produced THE VOICE's season finale, in December, by just under one million more unique audience members. Now, it time to see if AMERICAN IDOL is really back, or was this just curiosity to see the new judges and how the work together.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.