Twitter TV Ratings: January 14, 2014

PRETTY LITTLE LIARS dominated the social TV scene n producing nearly four times the activity as the next closest competitor.  The show produced nearly 200 unique authors, which in turn generated close to a half million tweets. Those Tweets were seen by 4.7 million unique accounts which is larger than the viewership of the episode.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.