Twitter TV Ratings: January 13, 2014

In a tightly contest Monday night in Social TV, THE BACHELOR edges out the MTV scripted drama TEEN WOLF, in unique Twitter audience members, 3.97 million to 3.37 million, repectively. TEEN WOLF did have more unique authors and total tweets. THE BACHELOR did almost double TEEN WOLF in total impressions.

The three remaining shows on the top five all easily captured over 1.3 million unique audience members, a uncommon occurrence for the chart.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.