Twitter TV Ratings: December 29, 2013

It may have not done well in the Nielsen ratings, but THE KENNEDY CENTER HONORS was the most socially active program on TV Sunday night, edging out THE REAL HOUSEWIVES OF ATLANTA.

The KCH was able to reach more unique Twitter accounts despite having fewer Tweeters, Tweets or total impressions than the Atlanta Housewives. This may be the case of casual accounts getting tweets on the KENNEDY CENTER HONORS while not watching or interacting  with the actual program.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.