Twitter TV Ratings: December 17, 2013

THE VOICE season finale dominated the twitter-verse on Tuesday, grabbing 3.8 million unique accounts during the two hour program. Those 3.8 million people saw 453,000 tweets generated by 144,000 unique individuals. Not a bad way to end a season that saw the ratings decline through most of the run.

MTV's AWKWARD, surprisingly gave THE VOICE a bit of a run for it's money. It produced 2.66 million unique individuals on twitter that followed the conversations about the program. For a show that only attracted 1.3 million viewers. In the short time we have been sharing the Nielsen Twitter ratings, I am not sure I have seen the unique audience measurement be larger then the actual viewership of the same program. The only explanation I have is a lot of accounts were getting the AWKWARD tweets, while they were just surfing the feeds for other, primary reasons.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.